Technology is impacting everything in our lives every day in numerous ways. Most of the time, we do not even realize it because our society has become so accustomed to technology. Technology is constantly evolving and becoming better. Since technology is affecting our everyday lives it should come as no surprise that it impacts bars and nightclubs as well.
There are many types of technology that impact nightclubs in different ways. Some of these forms of technology are apps (or application software) for smartphones, internet websites, social media websites, and point of sale (POS) technologies. I am going to detail what each of these forms of technology can do for the industry and how they have already changed how owners and employees should play the game.
The most obvious technology that is impacting our world is social media. Today, people can check in to places they are at, they can update their status, or even tweet from their phone. Smartphones have allowed social media to grow immensely. People can look up reviews about a business before they even go there. All of these things can be done from a smartphone at any given moment or any given time. This can be achieved through an internet browser or an app that has been downloaded on a smartphone.
So what is an app? An app is computer software designed to help the user perform certain acts. To put it in simple terms, an app can help you do almost anything on your smartphone. There is an app for pretty much anything. With apps, people can rate bars and nightclubs, talk about them with friends, post pictures and so much more. The opportunities are endless. Use this technology to your advantage!
Apps are connected to the internet, but it does not stop there. Not everyone has a smartphone yet so you may be thinking how can this technology affect everyone that you are trying to reach? It can because apps are run through the Internet. Whatever anyone updates through an app is also updated on the internet. Anyone with access to Internet can get the information but sometimes not as quickly. With apps, the information can be found in a matter of moments.
Point of Sale technologies, also called POS, are changing how bars and nightclubs are being run. With this technology, servers and bartenders can immediately ring up anything purchased through a software program and a touch screen. Sales are made faster and it makes everything run more efficiently. If your bar or nightclub does not already have this software you are missing out on money. The software will pay for itself when your sales start increasing just because of this one technology. When things run faster, more products can be sold. That is the bottom line, right?
As you can see, the game is changing every day with new technologies. These technologies can help you or hurt you if you do not stay on top of them and use them to your advantage. Learn about new technologies all the time. The game is constantly changing which means your bar or nightclub will need to do the same to stay competitive.